Wednesday, March 1

warning: post about feminine hygiene product ad

Ok, I have to say something.

You know that ad that is like, "BrandPower, helping you buy better", market research in the feminine hygiene aisle? And the girl says, 'does your ultrathin ever get wet and sticky?' and cut to other women saying, 'yeah, I hate that!' or something equally incriminating. First, I have a hard time believing that any woman in her right mind would admit to that on TV, even if she was being paid. I say that because it doesn't feel like an ad where these are actresses talking about herpes medication or something, where you assume they don't actually have anything wrong with them. These are real people, who have wet, sticky, pantyliners. That's fucking gross. Pardon my french. So, either these people are super hard up for money, super stupid and didn't notice the camera, or were somehow tricked into giving an incriminating answer to an innocent question like, 'do you ever get cut off in traffic?' or 'do you ever go to use a coupon, and it's expired?', and then through the magic of editing, came up with this monstrosity of an advertising scheme. Whatever happened, the ad is super vulgar, and I hate it, and I want them to stop talking about wet sticky things on tv. Unless they're talking about like, caramel sauce, which is ok.

1 comment:

Jenn said...

OH MY GOD, I KNOW.

I was watching that ad with Steph, and I had to defend pantyliners if I ever expected to have sex again.

I feel bad for those women ALMOST as bad as I feel for the kids in the Goodnights commercials. Who wants to go to school after admitting they wet the bed on TV!!